Capital Gains Tax-Free UK Gold
LBMA approved, Royal Mint issued gold coins such as Britannias and Sovereigns, plus NGC and PCGS graded coins. Exempt from Capital Gains Tax, with low premiums, direct ownership and insured delivery to your door.
Shop UK Gold CoinsWhat Our Clients Say
Real, verified reviews from Gold Tier Advisory clients, collected independently by Feefo. Rated 5/5 for service.
"I was sceptical at first but the service was excellent. Very friendly with knowledgeable staff, very seamless transaction and delivery."
"Marvellous service, great communications, quality service, delivered in specification, in full and on time."
"I have to commend Lucy on how much she educated me, from our first call... She kept me thoroughly informed making the process relaxed."
"Catherine has been very helpful letting me know how to buy physical gold... very pleasant lady, 10 out of 10."
Visit us by appointment: The Harley Building, 77 New Cavendish Street, London W1W 6XB
Choose your route.
We supply LBMA approved, Royal Mint issued gold coins two ways: sealed and graded for provenance, or loose bullion at the lowest premium. Both are exempt from Capital Gains Tax.
Certified by PCGS or NGC
Explore Graded Coins
Independently graded and sealed, with a certified grade and serial number. For buyers who want provenance as well as gold.
Lowest premium over the gold price
Explore Loose Bullion Coins
LBMA approved, Royal Mint issued Britannias, Sovereigns and other UK coins, priced close to the live gold price and delivered insured to your door.
Our team
The people you'll speak to
A small, dedicated team. When you call, one of us answers and you'll deal with the same person from your first conversation to delivery.
A word from our founder
Mike Jones
Most of the people I speak to are not looking for a clever investment. They are looking for something solid. They have worked hard, they have savings sitting in the bank earning very little, and they can see the cost of everything rising around them. What they want is simple: to protect what they have built and to pass it on intact.
Physical gold has done that job for centuries. It is not a product I invented or a scheme I am selling. It is a real asset you can hold, that has kept its value through every crisis, and that the UK allows you to own free of Capital Gains Tax when you buy the right coins.
My role is to explain it clearly, help you choose well and be here for the years afterwards. No pressure, no jargon and no rush. If gold is right for you, we will work that out together. If it is not, I will tell you.
Gold vs everything else.
How physical gold has compared, historically, with the places most people keep their money over the last 25 years. Past results, not a forecast.
Gold vs Cash ISA
Historical, 2000 to 2025
Cash in an ISA has barely kept pace with inflation since 2000. Over the same period gold in pounds went from around £180 an ounce to more than £3,000.
Gold vs Stocks and Bonds
Historical, 2000 to 2025
Shares can deliver strong returns but carry sharper falls. In uncertain periods gold has often held its value while other assets struggled.
Gold vs Property
Historical, 2000 to 2025
UK house prices rose around 250% between 2000 and 2025. Gold in pounds rose around 1,400% over the same period, with no maintenance, stamp duty, tenants or months waiting to sell.
All figures are historical, approximate and based on published data for 2000 to 2025. They are shown for information only and are not a forecast, a projection or a promise of future returns. Past performance is not a guide to future performance and the value of gold can fall as well as rise. Gold Tier Advisory does not provide financial advice.
Want to understand the numbers before you decide?
Learn more in the Gold AcademyA private, personal process,
built around you.
We take a consultative approach to buying physical gold for private ownership. Every purchase is handled by one person from your first conversation to delivery, whether you are buying your first coin or adding to an existing holding.
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01
Initial contact and quotation
Browse the coins online, then call, WhatsApp or book a time. We quote a live price for the coins you have chosen. No obligation.
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02
Client registration and ID verification
A simple identity check, required under UK anti-money laundering rules. It takes a few minutes and keeps every transaction secure.
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03
Secure payment
Bank transfer or card over the phone, processed using FCA compliant methods. All major debit and credit cards accepted.
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04
Order confirmation
Once payment clears you receive your receipt and confirmation, and your coins are allocated to you and removed from available stock.
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05
Delivery, collection or vault storage
Fully insured, discreet private courier delivery, usually within 3 to 5 working days, collection from our London office, or fully insured vault storage arranged for you.
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06
Buyback and ongoing support
The same person to call for market updates and reviews, and a buyback service when you decide to sell. We also buy coins and bars not purchased from us.
Why clients stay with us
More than a purchase. A relationship.
Everything starts with education, so you feel comfortable in this market before you spend a penny. From there you are looked after by one person, from the day you buy to the day you sell, and the same service passes to your family if your gold does.
One person who knows you and your holding. A real person answers the phone, not a call centre.
Plain English guidance before, during and after you buy, at your pace and with no pressure.
LBMA approved gold coins that are exempt from Capital Gains Tax and VAT for UK residents.
Discreet private courier delivery, usually within 3 to 5 working days, or collect from our London office.
A buyback service on the coins we supply, and we also buy coins and bars not purchased from us.
If you would rather not keep gold at home, we help arrange fully insured vault storage.
Independent, verified reviews from clients who bought exactly what you are looking at.
The same service from the day you buy to the day you sell, and passed on to your family with your gold.
Come and meet us, in person or on a video call.
You are always welcome at The Harley Building, 77 New Cavendish Street, London W1, by appointment. If it is easier, we can set up a Teams video call at a time that suits you. Either way you will be speaking to a real person, and we answer.
Gold you can hold. Wealth you can trust.
Physical gold, owned outright and held in your name.
Common questions
Before you buy
Is gold really free from Capital Gains Tax?
Yes, for UK legal-tender coins. Britannias, Sovereigns and the other coins we sell are sterling currency, so any gain when you sell is exempt from Capital Gains Tax. Investment gold is also free of VAT. Tax treatment depends on your circumstances and we do not give tax advice, so if you are holding a larger amount it is worth checking with your accountant.
I have never bought gold before. How does it work?
Most of our clients are buying for the first time. Call us, WhatsApp us or book a time and we will talk it through at your pace, with no obligation. We explain which coins suit you, quote a firm price linked to the gold market that day and arrange insured delivery. Every coin on the website shows a live price, so you can browse before you call.
Do I actually receive the gold? Is delivery safe?
Yes. Every coin is delivered to your door by fully insured, tracked and signed-for private courier, discreetly packaged, usually within 3 to 5 working days of cleared payment. If you prefer, you can collect from our London office once your order is ready, and if you would rather not keep gold at home we can help arrange fully insured vault storage. Your gold is allocated to your order and removed from available stock the moment payment clears.
What if I want to sell it later?
We buy back everything we supply, including NGC and PCGS graded coins, at a fair, live market price whenever you decide to sell. We also buy gold coins, bars and other items that were not originally purchased from us. Britannias and Sovereigns are recognised worldwide, so they are easy to sell to us or to any dealer. Call us and we will quote on the day.
Your free investment pack
Request your free
investment pack.
A considered, plain English introduction to owning physical gold, sent straight to your inbox.
- Why experienced investors hold physical gold
- Gold compared with cash ISAs, shares and property
- The Capital Gains Tax and VAT advantages of UK coins
- Loose bullion or graded coins, and which suits you
- Delivery, collection and vault storage explained
Where shall we send it?
Your details are kept secure.
